Technical Writers need to do more?

As a Technical Author/Technical Writer/Technical Communicator, I’d like to believe that apart from churning out reams of documentation and striving to make help, more helpful−using different mediums, tools, technologies, social Media platforms−it is our prerogative to reduce the need for help, increase user adoption, enhance user experience, optimize application usability and polish the information architecture. I know that this is a big chunk out of usability, but with companies cutting costs, would it bode well for the Technical Writers to familiarize themselves with the skills needed to achieve the value adds mentioned above?